All right, this blog hasn’t been around all that long, but it’s already outlasted a radio format here in the RoeDeo listening area: George 104, which came – and went – in just over two months. (76 days, to be exact – from January 22 to April 7, 2007) George, (as noted earlier in this space) was the hastily-assembled pop/rock/dance oldies format that was thrown up after owner Bonneville engineered a novel play with public broadcaster WETA: Bonneville dumped DC classical icon WGMS, WETA switched (back) to all-classical, and for good measure picked up WGMS’s Program Director (Jim Allison), its extensive record library, and even its call letters – (now used by WETA’s repeater station in Hagerstown, MD). Of course, George was a pretty low-overhead operation, (“a CD player in the back room” according to some grumblings), and pledged to go ad-free for its first 104 days in a bid to build audience. It didn’t even get that far.
So wha’happen? Turns out George isn’t completely gone – it’s now available as an HD – only channel, (103.5 – 2), next door to Bonneville’s perennial ratings champ WTOP with perhaps with lamest web site in the business. George was cleared out to make way for Praise 104.1– a new gospel format from Radio One, who are now “renting” the frequency from Bonneville. Believe it or not, it’s the first Gospel FM station in the DC area, which must be some kind of first. So perhaps that will bring a little stability to a frequency that has gone through FOUR format changes and call letters in a year’s time. Ahhh, radio…a nice stable industry.